Donald Pliner: All Walks of Life

A lifestyle campaign celebrating artists from diverse creative backgrounds, each bringing their own energy and perspective to the shoot. The project was as much about storytelling as it was about product, capturing genuine moments while highlighting the personality behind the craft. I learned the nuances of partnering with influencers and directing individuals who aren’t professional models, guiding them to feel comfortable and authentic on camera. The result was a warm, unfiltered campaign that felt both aspirational and deeply human.