Donald Pliner: S/S 2024 Campaign

This campaign blended the brand’s signature western influence with a “get on the road” energy, capturing a sense of movement and adventure while staying true to Donald Pliner’s bold, on-trend aesthetic. I led creative direction, product styling, and post-production coordination, applying a washed, nostalgia-warm filter that added atmosphere without compromising the clarity of the product’s texture and colors. The result balanced rugged charm with elevated sophistication, translating seamlessly across digital and print channels.