Donald Pliner: S/S 25 Stills

The first product campaign shot at the in-house studio at Donald Pliner headquarters. I designed three distinct sets to showcase the collection, each translating a micro theme: refined minimalism, modern western, and organic modernism with a softer, more feminine touch. The goal was to elevate the product while crafting unique visual “universes” that reflected the spirit of each design story. Warm light, layered textures, and intentional styling brought the craftsmanship and materiality to life, creating a sophisticated yet approachable series.