Donald Pliner: S/S 25 Campaign

Shot in the aftermath of the LA wildfires, this campaign came together under intense time pressure. With the original location suddenly unavailable, I led a swift creative pivot—securing a new setting that required us to rework the shot plan on the spot. While the wardrobe remained largely the same, the new environment brought fresh energy to the visuals, resulting in a cohesive, high-impact campaign that stayed true to the brand’s elevated tone.